Distribution Channels for Mobile Navigation Services
The number of users of various forms of turn-by-turn navigation services for mobile phones is growing rapidly worldwide. In Asia Pacific and North America, high availability of GPS handsets led to high uptake already in 2005. The European market started to evolve in 2007 and accelerated during 2008 as more compatible handsets were introduced. Ever more models of low cost GPS handsets and improving digital map data availability is now fuelling fast growth in markets worldwide.
Name of Company: 
Berg Insight
Report Code: 
FREE
Report Publishing Date: 
Oct 2009

Berg Insight estimates that the number of users of mobile navigation services increased twofold from H1-2008 to H1-2009 and reached 28 million worldwide. This number comprises all active users of on-board, hybrid and off-board turn-by-turn navigation services for mobile phones, both paying users for premium services and users of free services.

The total subscriber base includes end-users ranging from frequent users with lifetime subscriptions or annual subscriptions to less frequent users that have opted to purchase a single month subscription or even individual routes or day passes. A growing number of free and adfunded turn-by-turn navigation services are also available worldwide.

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