According to a new Berg Insight report, there are currently more than 150 million turn-by-turn navigation systems worldwide, of which more than 90 million are GPS-enabled mobile phones.The number of active navigation service subscribers is forecast to reach 88 million in 2015, 40 million of whom will be in Europe and 32 million in North America.
While PNDs still dominate the personal navigation market in these two regions, rapid developments in handset user interfaces, software integration and hardware performance will make handsets more competitive in the future, and handset-based navigation services are likely to become the main form of personal navigation solution in other parts of the world within the next few years.
Berg also expects free ad-funded services to become increasingly important, and by 2015, 30% of the predicted 160 million navigation users will be using ad-funded services.
Click here to see a sample of the report.
- Date of publication: October 2009
- Number of pages: 140
- Report price:
Paper copy: €1,500
PDF (1-5 users): €2,250
PDF (corporate licence): €4,500
