The company's revenue channels encompass three key areas of monetisation: free and paid application downloads, in-app purchases, and advertising within the apps themselves.
With Jupiter Research predicting that mobile location based services alone will account for US$12.7 billion in revenue by 2014 - broadly divided by application downloads and advertising, Zippi expects its revenue to soar by almost 1,500% in 2011, and again by another 170% in 2012.
Zippi's CEO Robert Rositano Jr said that the latest industry statistics show the potential in the mobile apps market to be on a par with, if not greater than, what was seen in the mid 90's dotcom boom and the emergence of the World Wide Web, during which time anyone who wanted his business to be accessible and taken seriously needed to have a website.
"We have now entered an era of mobility, with technology so advanced that location and demographic based tracking are built into mobile applications," said Rositano. "Zippi has redefined itself in this application-specific environment and is targeting ten to fourteen new mobile application releases each calendar year."
The company has several apps ready for in-house development and also plans to acquire others from third party developers.
Zippi Swap - a sell and swap marketplace, is to be released first, followed by social networking, gaming and entertainment apps.
