The Useful Networks PlaceWhere platform will provide location data, and location-based ads will be delivered through the MoVoxx GeoSense mobile ad platform across all major mobile advertising channels. MoVoxx currently delivers more than 700 million ad impressions a month.
PlaceWhere aggregates location data by connecting with wireless carriers and other sources. The platform is built on the principle of protecting consumer privacy, ensuring location data is never shared without explicit consent from the end user. It offers ad networks, mobile marketers and application developers a simple set of APIs to accelerate time-to-market and reduce costs for launching location-aware products and services.
MoVoxx reaches local merchants by aggregating their mobile campaigns through partners including Citysearch, Marchex and iPromote. The company also works with larger brands, such as Sears, which are interested in geo-targeting.
GeoSense incorporates a full range of post-click call-to-action solutions for advertisers, including click-to-WAP landing pages, click-to-call for small business services and SMS reply.
