Restaurants and movies score with LBS
Oct 16, 2009
Tags:
LBS works for restaurants
New research conducted jointly by 1020 Placecast and Harris Interactive indicates that as many of 42 percent of mobile phone users want to receive location-based alerts about services and sales, with restaurants and movie or event tickets topping the list.
 

The survey, The Alert Shopper #3, was conducted online among US adults in July. The purpose was to measure "consumer sentiment towards using mobile devices as it relates to shopping, sales promotions and impulse purchases." The results are consistent with HipCricket's research last year on the acceptability of location-based advertising and mobile coupons.

Placecast-Harris also found that nearly a quarter of adults owning cell phones make impulse purchases at least once a week. Among men aged 18 to 34, the number rises to nearly one-third of users.

According to the new report, the ten most wanted location-based alerts, in order or popularity, would be for: restaurants; tickets for movies and events; weather; clearance sales; pizza; clothing; fast food; electronics; music; and happy hour specials.

Weather bulletins may not suggest many opportunities for mobile advertising, but the research looks promising for pizza parlours.
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  • Location Business Summit USA (formerly MetaPlaces)

    September 14-15, 2010 - San Jose

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  • Tracking and Positioning Europe

    November 17-18, 2010 - Amsterdam

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  • Navigation Strategies USA

    January 25-26, 2011 - San Jose

    North America's premier meeting place for senior navigation executives is back for 6th year.  This event unites the entire ecosystem, from navigation providers, device makers, map providers and mobile carriers.  They’ll be debating the latest trends and monetisation strategies for the navigation industry.

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  • The Location Business Summit Europe

    April, 2011 - Amsterdam - days TBC

    The Location Business Summit is Europe’s largest Location Based Services conference; last year attracting 200 senior level attendees. The mobile LBS market has really started to accelerate, but companies are still searching for the winning business strategies. The Location Business Summit has been designed to overcome this challenge, and uncover the tactics to help companies generate serious profit.

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    April, 2011 - USA - days TBC

    At this inaugural event you'll discover how to convert the hype into profitable reality.  Hear how businesses are using location data to reduce risk, make profitable decisions and expand into new markets.

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