The survey, The Alert Shopper #3, was conducted online among US adults in July. The purpose was to measure "consumer sentiment towards using mobile devices as it relates to shopping, sales promotions and impulse purchases." The results are consistent with HipCricket's research last year on the acceptability of location-based advertising and mobile coupons.
Placecast-Harris also found that nearly a quarter of adults owning cell phones make impulse purchases at least once a week. Among men aged 18 to 34, the number rises to nearly one-third of users.
According to the new report, the ten most wanted location-based alerts, in order or popularity, would be for: restaurants; tickets for movies and events; weather; clearance sales; pizza; clothing; fast food; electronics; music; and happy hour specials.
Weather bulletins may not suggest many opportunities for mobile advertising, but the research looks promising for pizza parlours.
