I think the survey question is too soft ... it only asks if people want ads to be tailored to their interests.
I think a more telling question would be: Do you want ads tailored to your interests as the agencies have determined by watching your Internet behaviour and watching your purchases in stores?
I bet if they put it that way, the 'NOs' would go from 66% to nearly 100%. Generally though, I am supportive of the result: people object to these methods once you explain to them what is happening.
