AppVoyage, which offers a fully visual method for anyone to transform web content into mobile apps, has added new features to help create, launch and monitor ad campaigns.
Any advertiser, from big brands to small businesses, can build App Voyage apps and ads with a PowerPoint-style editor. The platform requires no use or knowledge of coding and it can insert location-based functions.
Features include the ability to highlight up-to-date product inventory in the ad and to accept bidding - for example, for customers to enter a raffle for a discount. AppVoyage hosts the ad and provides analytics data across different ad channels.
If you don't want to pay for a banner ad, you can simply promote your ad or app using tweets with geotagged location data, or through place pages.
AppVoyage mainly works with individual businesses, but according to chief executive Sagar Golla, the company could allow ad networks and agencies to customise its technology for sale to their own customers.
