Baltimore, Maryland-based Millennial Media focuses on application usage and behaviour, while San Francisco-based TapMetrics' software suite provides detailed analytics to enable developers to better manage their application sales and revenue.
By adding TapMetrics, Millennial Media will offer developers more capabilities across mobile platforms:
- Real-time, highly detailed analytics
- User interaction information
- Feature and version adoption
- Device types
- Crash reporting
- Buzz tracker & reviews
- Competitive ratings system
According to TapMetrics co-founder & CEO Chris Brown, Millennial Media has the only scalable solution for developers that doesn't contain an operating system bias.
Michael Avon, executive vice president & chief financial officer of Millennial Media, said the company will continue to actively evaluate other potential acquisitions to further expand its business.
Since adding $16 million to its strong cash position in November, Millennial Media has expanded its offerings to key customer segments to include OEM and platform partnerships that seek to access its base of developers and publishers.
Millennial Media's brand business grew by 756% in 2009, and the company continues to expand operations in the US and Europe.
