Lat49 mapvertising goes mobile
Dec 7, 2009
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Lat49 mapvertising.jpg
The Lat49 location-focused ad network has announced its entry into mobile advertising, giving advertisers the ability to target their messages to a mobile device user's physical location.
 

Lat49 will also target ads for clients at any expressed location of interest, based on map views, weather lookups, local business searches or local news requests. These location data points can then be combined by customising include and exclude rules, a process that Lat49 calls "Location Logic". The company claims this will provide the most accurate location-driven audience targeting currently available to advertisers.

Mobile application developers and content publishers can also earn additional revenue with Lat49's Location Logic ad-targeting and serving technology.

Lat49 acting CEO Christopher Morris said: "At Lat49 we monetise location, and our launch into mobile exemplifies this."
Forthcoming LBS Conferences:

  • Location Business Summit USA (formerly MetaPlaces)

    September 14-15, 2010 - San Jose

    The Location Business Summit USA 2010 Conference and Exhibition USA is your essential guide to monetizing location based services and the key to helping you open the door to a new world of profits.

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  • Tracking and Positioning Europe

    November 17-18, 2010 - Amsterdam

    The Tracking Summit is Europe’s only meeting place for high level tracking service providers and positioning enablers. The conference will focus on profit strategies and technology challenges including indoor and ubiquitous location, privacy, power consumption, MNO location data, elevation and much more!

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  • Navigation Strategies USA

    January 25-26, 2011 - San Jose

    North America's premier meeting place for senior navigation executives is back for 6th year.  This event unites the entire ecosystem, from navigation providers, device makers, map providers and mobile carriers.  They’ll be debating the latest trends and monetisation strategies for the navigation industry.

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  • The Location Business Summit Europe

    April, 2011 - Amsterdam - days TBC

    The Location Business Summit is Europe’s largest Location Based Services conference; last year attracting 200 senior level attendees. The mobile LBS market has really started to accelerate, but companies are still searching for the winning business strategies. The Location Business Summit has been designed to overcome this challenge, and uncover the tactics to help companies generate serious profit.

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  • Location Intelligence 2011

    April, 2011 - USA - days TBC

    At this inaugural event you'll discover how to convert the hype into profitable reality.  Hear how businesses are using location data to reduce risk, make profitable decisions and expand into new markets.

  • Navigation Strategies Europe 2011

    June 14-15, 2011 - Berlin

    Following the huge success of last year's sell out show, this event is the pinnacle of the Navigation calendar.  Over 200 senior execs form across the ecosystem will convene for 2 days of intense analysis on the current landscape.