The Lat49 location-focused ad network has announced its entry into mobile advertising, giving advertisers the ability to target their messages to a mobile device user's physical location.
Lat49 will also target ads for clients at any expressed location of interest, based on map views, weather lookups, local business searches or local news requests. These location data points can then be combined by customising include and exclude rules, a process that Lat49 calls "Location Logic". The company claims this will provide the most accurate location-driven audience targeting currently available to advertisers.
Mobile application developers and content publishers can also earn additional revenue with Lat49's Location Logic ad-targeting and serving technology.
Lat49 acting CEO Christopher Morris said: "At Lat49 we monetise location, and our launch into mobile exemplifies this."
