As Ford builds on the successful foundation of SYNC with the introduction of MyFord Touch driver connect technology, INRIX's traffic information continues to drive routing as part of the new system's Traffic Directions & Information (TDI) navigation services, which include personalised voice-enabled traffic reports, traffic-influenced turn-by-turn directions and route alerts.
According to a recently published JD Power & Associates study, 80% of consumers desire navigation systems that offer real-time traffic information, and the inclusion of this information significantly boosts customer satisfaction with their in-car navigation system.
In the survey's rankings of in-car navigations systems by manufacturers based on customer satisfaction, navigation systems offered by Ford Motor Company collected five of the top ten spots, including first and second place.
The new MyFord Touch driver connect technology is designed to be powerful yet intuitive for drivers, blending the strengths of the most proven interfaces in consumer electronics - including MP3 players and mobile phones - with a new generation of Ford's SYNC system.
