As announced at The Where Business' MetaPlaces conference in September, AdLocal allows advertisers and publishers to manage their accounts and campaigns by themselves.
AdLocal enables SMEs and corporates to deliver their marketing communications more efficiently by pinpointing a selected geographic region or market area where they want to show their ads. The platform leverages the popularity of iPhone, and Cirius has signed up several iPhone publishers with multiple applications.
iPhone users using such applications in or near the location of advertisers in the AdLocal network will be able to see highly relevant, hyper-local ads.
Cirius believes that the AdLocal platform will redefine the way local businesses create their marketing messages and ad campaigns, and also how application developers can open up and monetise their location-based ad inventory.
The company says that it will also expand into additional smart-phone platforms.
