About Us

About Us

TheWhereBusiness publishes news and events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geoweb, tracking and mobile advertising; basically, anything that involves location, context or maps! Through continuous independent research with hundreds of companies and dedicated journalists, our news portal keeps you one step ahead of an industry in flux, and our events provide key networking forums for the industry.

Through an unusually high level of support from leading companies we provide opportunities to connect with typically unobtainable executives. Over the past two years we’ve brought together senior execs from companies such as Google, Yahoo!, Nokia, Microsoft, T-Mobile, AT&T, TomTom, BBC, Penguin Publishing, Orange, Vodafone, Mozilla, Opera, Yelp, Bing Maps, Ogilvy, Dell, Intel, BMW and many, many more!

But we’re more than a conference company…

Through continuous independent research with hundreds of companies, and dedicated journalists, our news portal keeps you one step ahead of an industry in flux.

We truly believe that location is the future enabler of everything. So, if you work with Mobiles, the Web, Cars, Maps, Advertising, Media, Tracking, Retail, Travel, Real Estate or the Government – this is the place for you!

Contact us for more information.

Forthcoming LBS Conferences:
  • Location Business Summit USA (formerly MetaPlaces)

    September 14-15, 2010 - San Jose

    The Location Business Summit USA 2010 Conference and Exhibition USA is your essential guide to monetizing location based services and the key to helping you open the door to a new world of profits.


  • Tracking and Positioning Europe

    November 17-18, 2010 - Amsterdam

    The Tracking Summit is Europe’s only meeting place for high level tracking service providers and positioning enablers. The conference will focus on profit strategies and technology challenges including indoor and ubiquitous location, privacy, power consumption, MNO location data, elevation and much more!


  • Navigation Strategies USA

    January 25-26, 2011 - San Jose

    North America's premier meeting place for senior navigation executives is back for 6th year.  This event unites the entire ecosystem, from navigation providers, device makers, map providers and mobile carriers.  They’ll be debating the latest trends and monetisation strategies for the navigation industry.


  • The Location Business Summit Europe

    April, 2011 - Amsterdam - days TBC

    The Location Business Summit is Europe’s largest Location Based Services conference; last year attracting 200 senior level attendees. The mobile LBS market has really started to accelerate, but companies are still searching for the winning business strategies. The Location Business Summit has been designed to overcome this challenge, and uncover the tactics to help companies generate serious profit.


  • Location Intelligence 2011

    April, 2011 - USA - days TBC

    At this inaugural event you'll discover how to convert the hype into profitable reality.  Hear how businesses are using location data to reduce risk, make profitable decisions and expand into new markets.

  • Navigation Strategies Europe 2011

    June 14-15, 2011 - Berlin

    Following the huge success of last year's sell out show, this event is the pinnacle of the Navigation calendar.  Over 200 senior execs form across the ecosystem will convene for 2 days of intense analysis on the current landscape.