Mobile Advertising

BuzzCity and Bitstream in mobile advertising partnership

Bitstream's BOLT mobile browser
The BuzzCity mobile advertising network has announced an agreement with Bitstream to deliver mobile advertising on Bitstream's BOLT mobile browser.

The lowdown on Facebook Places

Expect the Facebook Places logo everywhere
In a not-to-be-missed saga of impending world domination, Christopher Backeberg extracts the essence of about a zillion news reports, reviews and analyses on the launch of Facebook Places last week and its implications for location-based services (LBS)...

Mobile coupons beat checkins

Mobile coupons prove their worth
Mobile coupons are more effective than the use of checkins in location-based advertising, according to new research by JiWire.

RIM linked to Millennial Media purchase

Millennial Media advertiser statistics
Both RIM and Millennial Media have declined to comment on growing business intelligence speculation that RIM wants to buy the Baltimore-based mobile ad network.

Apple to close Quattro Wireless

Quattro Wireless mobile ad
Apple has announced that it will close the Quattro Wireless ad network on September 30 and concentrate only on its own iAd service.

Decline in app store downloads will affect mobile marketing

Mobile apps help build band loyalty
A study by ABI Research suggests that mobile marketers will have to start rethinking their strategies because downloads from app stores will go into a decline after 2013.

Medialets gains additional funding

Medialets analytics dashboard
The Medialets mobile advertising and analytics agency has received $5.9 million in new funding. The deal has been filed with the Securities and Exchange Commission (SEC).

Google gets green light to buy AdMob

Google can buy AdMob
Google has received the all-clear to proceed with its acquisition of AdMob for $750 million. The US Federal Trade Commission (FTC) has closed its investigation of the planned deal.

Creating customer loyalty with coupons

Myzzer app on iPhone
The newest developments in campaign performances, forecasts, apps and services indicate that now would be an excellent time to invest in location-based mobile coupons, reports Christopher Backeberg...

Why location-based advertising is still handicapped

Sensible marriage of AR and LBM
Location-based advertising (LBA) has been discussed at length for many years and Gartner is forecasting that the overall mobile advertising segment will become a $7.4 billion market by the end of 2014. But despite all the noise and announcements - not least the iAd platform Apple announced this month - very few campaigns have yet been run successfully, writes Thomas Hallauer...