Mobile Advertising
BuzzCity and Bitstream in mobile advertising partnership
The BuzzCity mobile advertising network has announced an agreement with Bitstream to deliver mobile advertising on Bitstream's BOLT mobile browser.
The lowdown on Facebook Places
In a not-to-be-missed saga of impending world domination, Christopher Backeberg extracts the essence of about a zillion news reports, reviews and analyses on the launch of Facebook Places last week and its implications for location-based services (LBS)...
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Aug 24, 2010
Mobile coupons beat checkins
Mobile coupons are more effective than the use of checkins in location-based advertising, according to new research by JiWire.
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Aug 21, 2010
RIM linked to Millennial Media purchase
Both RIM and Millennial Media have declined to comment on growing business intelligence speculation that RIM wants to buy the Baltimore-based mobile ad network.
Aug 21, 2010
Apple to close Quattro Wireless
Apple has announced that it will close the Quattro Wireless ad network on September 30 and concentrate only on its own iAd service.
Aug 21, 2010
Decline in app store downloads will affect mobile marketing
A study by ABI Research suggests that mobile marketers will have to start rethinking their strategies because downloads from app stores will go into a decline after 2013.
Jun 18, 2010
Medialets gains additional funding
The Medialets mobile advertising and analytics agency has received $5.9 million in new funding. The deal has been filed with the Securities and Exchange Commission (SEC).
Google gets green light to buy AdMob
Google has received the all-clear to proceed with its acquisition of AdMob for $750 million. The US Federal Trade Commission (FTC) has closed its investigation of the planned deal.
May 23, 2010
Creating customer loyalty with coupons
The newest developments in campaign performances, forecasts, apps and services indicate that now would be an excellent time to invest in location-based mobile coupons, reports Christopher Backeberg...
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Apr 26, 2010
Why location-based advertising is still handicapped
Location-based advertising (LBA) has been discussed at length for many years and Gartner is forecasting that the overall mobile advertising segment will become a $7.4 billion market by the end of 2014. But despite all the noise and announcements - not least the iAd platform Apple announced this month - very few campaigns have yet been run successfully, writes Thomas Hallauer...
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Apr 19, 2010







