Mobile Advertising

Intersec launches LBS enabler for mobile operators

Intersec Geolocator IGLOO LBS enabler
Intersec Group, a French provider of new-generation telecommunications software for mobile and integrated operators, has released Geolocator IGLOO Version 1.1, a location-based services (LBS) enabler.

Millennial Media acquires TapMetrics

Millennial Media acquires TapMetrics
Millennial Media's acquisition of TapMetrics adds deep cross-platform mobile analytics capabilities to its existing developer program.

Apple builds battlements in the ad wars

Apple builds up its defences
The Apple App Store's ban on third-party apps that include location-based advertising has added a new twist to the exciting war movie - er, the contest to gain ad revenue - that developers have been watching with a mixture of trepidation and cynicism, writes Christopher Backeberg...

LoopNet launches first LBS commercial real estate app

LoopNet mobile real estate app

LoopNet, the largest online commercial real estate marketplace, has launched the first location-based commercial real estate search app. It is available free to iPhone and iPod touch users.


Google adds click-to-call for mobile ads

Google click-to-call.jpg

Google has launched a location-based, mobile click-to-call feature that lets smartphone users call a vendor directly simply by clicking on an ad.


Opera acquires AdMarvel

Opera acquires AdMarvel
Opera Software has acquired AdMarvel, enabling Opera to expand its portfolio of products and services to include highly scalable ad monetisation services for its branded mobile products and services offered by mobile operators and content partners.

Mobile app store downloads to exceed 4.5bn in 2010

Gartner report - mobile app downloads
According to Gartner, consumers will spend $6.2 billion downloading apps from mobile application stores this year, while ad revenue is expected to generate $0.6 billion worldwide.

Amobee acquires RingRing Media

Amobee acquires RingRing
Mobile advertising solutions company, Amobee Media Systems, has agreed to acquire mobile ad agency, RingRing Media, bringing Amobee one step closer to fulfilling its long-term vision to create the industry's biggest mobile advertising exchange.

FTC to examine Google-AdMob deal

FTC Consumer Sentinel
Two consumer groups have asked the US Federal Trade Commission (FTC) to block Google's purchase of the AdMob mobile advertising company. The groups claim the acquisition would contravene anti-trust laws.