Philadelphia-based marketing company Monetate has responded to the growing demand for mobile e-commerce by introducing Monetate Mobile, a location-aware product for adapting Internet retail websites for satisfying use on mobile phones.

QderoPateo has announced the launch of its first Blu-Pons location-based advertising network. The system has been installed at Independence Mall in Wilmington, North Carolina.

CloseBys.com will announce its "create your own location-based network" feature at Macworld, San Francisco, on February 11.

Clip Mobile, a Toronto-based interactive mobile marketing firm, has launched Canada's first location-based mobile coupon network.

The Wet Seal, a California-based retailer of fashion for young women, has included an enhanced location-aware mobile site in its launch of a package of strategic Internet marketing features.

As New Year sales loom, Spreezio has launched a new version of its free location-based shopping engine. The shopping app now comes with a more powerful search algorithm and enhanced website support.

Tellmewhere, a French location-based search and discovery startup, has raised an additional €550,000 of funding. This brings the total raised by the Paris startup to €1.4m.

Gowalla has launched a location-based game with prizes to coincide with the holiday shopping season.

The total face value of online coupons in the US is expected to jump by more than 50% from $8.3 billion to $12.7 billion in 2010, according to a report from Borrell Associates.

Medl Software has released a mobile shopping app, Mall Maps - You Are Here, to coincide with the holiday shopping season.