Location-based advertising (LBA) has been discussed at length for many years and Gartner is forecasting that the overall mobile advertising segment will become a $7.4 billion market by the end of 2014. But despite all the noise and announcements - not least the iAd platform Apple announced this month - very few campaigns have yet been run successfully, writes Thomas Hallauer...

Smartphone users are watching more than a quarter of a million location-based advertising videos a month.

InMobi is releasing new reporting and analytics tools aimed at increasing return on investment for its 2,000 publisher partners worldwide.

Mobile advertising is in such a state of flux right now, with new advertising platforms emerging and established platforms merging with other services, that even the term "advertising platform" may be confusing to some advertisers, writes Christopher Backeberg...

CauseWorld, a mobile app that contributes to charities and relief efforts around the world, is adding a location-based feature that will let shoppers boost the charity funds by scanning barcodes.

Waterfall Mobile has partnered with WaveMarket to enhance its Msgme and AlertU platforms with location-enabled messaging.

According to a new Berg Insight report: Mobile location-based services – 4th Edition, the number of European users of mobile location-based services is predicted to increase at a CAGR of almost 38% between 2008 and 2014, from 20 million users to nearly 130 million.