Location-based advertising (LBA) has been discussed at length for many years and Gartner is forecasting that the overall mobile advertising segment will become a $7.4 billion market by the end of 2014. But despite all the noise and announcements - not least the iAd platform Apple announced this month - very few campaigns have yet been run successfully, writes Thomas Hallauer...

Ace Marketing & Promotions and Blue Bite have announced an agreement to develop what would be the largest proximity marketing mobile ad network in the US.

The Lat49 location-focused ad network has announced its entry into mobile advertising, giving advertisers the ability to target their messages to a mobile device user's physical location.

Yellow Pages Group (YPG) in Canada has chosen the URBANWARE Neighborhoods database for its online directory sites. This extends URBANWARE to 214 Canadian cities including more than 6,900 distinct neighbourhoods.

New research conducted jointly by 1020 Placecast and Harris Interactive indicates that as many of 42 percent of mobile phone users want to receive location-based alerts about services and sales, with restaurants and movie or event tickets topping the list.

The Mobile Marketing Association (MMA) has published the latest version of its global mobile advertising guidelines. The update includes key revisions related to ads in mobile apps and the lengths of video and TV ads.

Bharat Book Bureau has just released what it claims to be the most comprehensive guide ever published on location-based services (LBS).

The online GPS Business News interviewed Fraser Campbell, CEO at Wcities, a company that provides digital content for travel and tourism. Campbell will be talking at the MetaPlaces conference in San Jose, California, on September 22-23, about the monetisation of location-based content.

A leader in mobile location-based platforms and applications, Wavemarket, has announced that the Veriplace Location API will be a platform sponsor of the MetaPlaces conference which takes place next week.

Locle, an Irish start-up, has demonstrated its Friend Finder platform which integrates Locle's location-based service (LBS) with other networks, social apps and online communities.