One thing that strikes me about the global navigation and location markets is the rapid pace of change.

It’s not only the products and technology that are in constant flux, but consumer demand and market strength also fluctuate considerably.

I’ve been hammering through my research on the Indian navigation market of late and have had some really interesting conversations with most of the key companies.

I can say this for sure – everyone is salivating at the sheer possibilities of the market. The numbers alone all point to massive profits and are getting people very excited.

And why not? 240 million mobile phone subscribers and 2 million new cars sold every year is not a bad starting point!

Plus there are other drivers and peculiarities that have caught my interest: