Multiplied Media and Ping Mobile have completed the first mobile local search campaign on the Poynt application for the Days Business Alliance - a select group of Days Inn properties.

INTERVIEW: Dr Martin Feuerstein, CTO of Polaris Wireless, on the current FCC proceedings.

Who should bear the responsibility for securing the privacy and data integrity of mobile phone users? Christopher Backeberg joins the chorus who chant that the primary obligation must lie with the people who make money out of mobile services...

 

Coming back from the rather buzzy Location Business Summit Europe 2010 (i.e. MetaPlaces) a few things were clear to me: operators haven't yet written down their location strategies, LBA is a reality the agencies are now very interested in, and everybody thinks it's a great idea to build their own location database.

In fact, Wi-Fi sniffing is spreading among young startup, Google was first to overdose on the stuff...

Revolutionary advances in mobile technology and web use have added enormously to the importance of location intelligence in sensible business planning, reports Christopher Backeberg...

MerchantCircle, the largest social network of local business owners in the US, has launched its first application programming interface (API) to third party developers.

Location-based advertising (LBA) has been discussed at length for many years and Gartner is forecasting that the overall mobile advertising segment will become a $7.4 billion market by the end of 2014. But despite all the noise and announcements - not least the iAd platform Apple announced this month - very few campaigns have yet been run successfully, writes Thomas Hallauer...

Openwave and Nielsen have jointly developed an "insight engine" for mobile advertising. The two companies designed the engine as a toolset to provide better response rates and more measurable mobile campaigns.

Mobclix has bought Heartbeat, a cloud-based iPhone sales analytics tool, from Enormego for an undisclosed sum.

Mobile Lottery LLC has launched in the USA to expand state lotteries to mobile devices in the 42 states where lotteries are allowed.