Nearly half of the respondents in a survey by TheWhereBusiness listed mobile navigation as their main area of interest in the mobile industry. Christopher Backeberg looks at the results...

 

Coming back from the rather buzzy Location Business Summit Europe 2010 (i.e. MetaPlaces) a few things were clear to me: operators haven't yet written down their location strategies, LBA is a reality the agencies are now very interested in, and everybody thinks it's a great idea to build their own location database.

In fact, Wi-Fi sniffing is spreading among young startup, Google was first to overdose on the stuff...

skobbler for iPhone has now been launched in the UK for £1.19, with free map updates for life.

Peekaboo, a location-based social network from Byte Ventures, will make use of crowd sourcing to find the best deals and coupons for its members.

Tuenti, Spain's leading social network, has followed the current global trend by adding location-based services (LBS).

Root Wireless has released a free beta application, Root Mobile, that monitors the efficiency of mobile networks.

Metro, the top free daily in Canada and the largest international newspaper in the world, will be the news media partner in Foursquare's first venture into location-based editorial content.

Waze has entered a partnership with Location World, a prominent South American mobile map provider, to introduce crowd-sourced maps and navigation to Latin America.

Nike is running a branded mobile advertising campaign, Nike True City, that enables the many dedicated followers of the brand to share common interests, values and activities through a location-based city guide with a social networking component.

Waze is using a fun form of crowd sourcing to improve its turn-by-turn navigation app. Users are encouraged to pick up virtual cherries and other goodies where there are gaps in the street maps.