Last week's Mobile World Congress (MWC) in Barcelona produced insights into likely major developments in major areas of mobile location-based services (LBS). Where is the industry headed in location-based advertising, social networking and technology, and who will make the greatest gains? Christopher Backeberg sums up...

How do you introduce "articulated naturality", a term most people have never heard, and make it commercially viable in the mobile market? One way is to launch to a market that doesn't exist yet because the technology is so new, writes Christopher Backeberg...

Hot on the heels of an agreement with GyPSii, Telmap has announced a partnership with 4th Screen Advertising, strengthening Telmap's plans to offer location-based advertising.

There are only 43 cross-platform location-based service (LBS) apps among the total of more than 7,000 LBS apps available from the Apple, Android and Blackberry app stores, according to a new report from Skyhook.

CloseBys.com will announce its "create your own location-based network" feature at Macworld, San Francisco, on February 11.

Application developers are increasing their focus on cloud computing apps for mobile devices as clients demand more out of mobile software solutions, according to ABI Research.

Apple has bought Quattro Wireless, an advertising company, for a price believed to be close to $300 million - and Google has congratulated Apple, widely viewed as Google's arch-rival, on the acquisition.

Google has sent window decals containing unique QR codes - two-dimensional barcodes - to the 100,000 most searched-for stores in the US. The objective is to link online content to physical locations.

Tellmewhere, a French location-based search and discovery startup, has raised an additional €550,000 of funding. This brings the total raised by the Paris startup to €1.4m.

More than a year ago, researchers were urging the mobile industry to capitalise on the startling developments in geotagging. That message hasn't changed, writes Christopher Backeberg...