The popularity of location-based services applications – particularly their top-notch position in a variety of app stores – indicates that location apps are crowd-pleasers, but are they really game-changing? Nate Janewit - an MSG columnist and a computer scientist at Stanford University sharply focused on the larger issues around LBS – suggests companies need to think differently about location in order to wring more value out of their vast stores of data.
Peggy Anne's BlogBloggers
Founder, Chief Analyst - MSearchGroove
Peggy Anne Salz is the founder and publisher of MSearchGroove (MSG), an online source of analysis and commentary on mobile search, mobile advertising, social media and all things digital at the intersection of content and context. Her report, Mobile Search & Content Discovery—the first of its kind—establishes Peggy as an authority on mobile search and content discovery technologies enabling media companies and mobile operators to monetize content and services.
Forthcoming LBS Conferences:
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The Location Business Summit USA 2010 Conference and Exhibition USA is your essential guide to monetizing location based services and the key to helping you open the door to a new world of profits.
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The Tracking Summit is Europe’s only meeting place for high level tracking service providers and positioning enablers. The conference will focus on profit strategies and technology challenges including indoor and ubiquitous location, privacy, power consumption, MNO location data, elevation and much more!
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North America's premier meeting place for senior navigation executives is back for 6th year. This event unites the entire ecosystem, from navigation providers, device makers, map providers and mobile carriers. They’ll be debating the latest trends and monetisation strategies for the navigation industry.
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The Location Business Summit Europe
April, 2011 - Amsterdam - days TBC
The Location Business Summit is Europe’s largest Location Based Services conference; last year attracting 200 senior level attendees. The mobile LBS market has really started to accelerate, but companies are still searching for the winning business strategies. The Location Business Summit has been designed to overcome this challenge, and uncover the tactics to help companies generate serious profit.
